The current name for their company is MotionSpeak, rather catchy. Some really good thought has gone into this thing.

Questions I have are:
1) How far behind are companies like macromedia and microsoft on competing technologies? At least on the publishing side...
2) If the first target is kiosk operation, how much of the infrastructure to manage, distribute, authorize, charge, track, bill, etc. has been built. Who manages what aspects of the process and system, advertisers, advertising agents, host, host syndicate owner, others?
3) Others have targeted ASP model tools (Javu Technologies for example which built an extensive suite of non-linear editing tools for online movie editing and publishing). Is it the authoring tool, the publishing tool, or the management tool that you see as primary drivers of the business?
4) How does this compete/complement the double clicks of the world?
5) Seems like the quickest hit would be to hit the Yahoo or eBays. The complexities of establishing a management and distribution system for the other outlets may take some time.