Thursday, February 23, 2006

Auxillary Google Services

I'm sure these are not new thoughts, but I'll throw them out anyway...

As I think about all of the information that Google (and others) get during their crawling, I'm thinking they could offer some business services with little additional expense on their side.

In particular, if you think about a company's web site, people spend money on several things:

- Content creation and translation
- Format and HTML conformance
- Web search optimization
- link/site structure
- syntax and spelling

So, how could Google help out? They could offer:

1) multi-lingual output
2) format and structure verification
3) search optimization/recommendations
4) link analysis - in this case, they could provide reports/analysis of in AND out links to a company's site
5) syntax and spelling checks across the scanned content
6) plagurism checks (notify me if my content shows up someplace else)

Essentially, this turns the process from a passive service to an active service, completing the feedback loop and creating an anti-entropy mechanism (btw, these are my favorites) in the process. The end result could be an improved web (content and structure). Google could offer the service at a relatively low rate, as the majority of the work is already being done. Companies would not have to individually invest in these processes, potentially saving money and improving their end users' experience on their sites...

Kipp

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